You are a leader in your industry and we are pleased that you chose Loyalty Apps... having the ability to send push messages gives you a direct marketing channel that the majority of your competitors do not yet have access to or don't even know about! Aside from social media apps, chances are that yours is the only app on their mobile/tablet that they receive relevant push messages from, since most apps are aimed at a global audience. Also keep in mind that it's the only channel their friends cannot bombard with clutter. All businesses will be sending push messages in a few years' time, so the power of a push notification will decrease over time.
#2 VIRAL SOCIAL MEDIA APP CHECK-INS: If you have an offer to share, not only make sure they show your small business iPhone app to redeem it, but take it to the next level by informing them within the push message that to redeem the offer they MUST check-in / share your app (creates an auto-message & App Store / Google Play link) on their personal Facebook or Twitter wall, which can be easily verified as they will simply show you before paying.
Push Message example:
"30% OFF UNDERPERFORMING PRODUCT today 2-5pm. Just show us that you've Shared the app onto Facebook or Twitter to redeem this offer."
If just 10 customers check-in to redeem an offer on any given afternoon, each with 1000 friends/followers, the potential reach is 10,000...