How much time and money do you waste?
Small businesses waste too much 'marketing time' interacting with fans on social media that have too much time on their hands (and less money in their pockets). This isn't 2008, does anyone even notice your social media posts? As for email marketing, most people ignore them without even noticing they're doing it and gmail now hides your hard work in the Promotions folder that probably never gets opened by busy people.
'Be everywhere' but prioritise your new small business app. The entire set-up process may only take up about an hour of your time, it then runs by and promotes itself. Sending messages takes one minute per week and can be scheduled for future delivery...