'Big Hospitality' Article (link below) from Tuesday: Discounts & Deals Replaced by Loyalty & Apps
It shouldn't come as a surprise that there's been a major shift in consumer behaviour with regards to marketing and mobile. Due to the low price and your ability to make decisions faster as a smaller business, you have the opportunity to be on the same level as the biggest companies when it comes to mobile marketing.
Here's the link to the full Big Hospitality Loyalty & Apps article:
http://www.bighospitality.co.uk/Business/Breaking-the-bind-Restaurants-replace-discount-dining-with-apps-and-loyalty-schemes
The article's focus is on restaurant marketing, but in our opinion, it applies to hospitality marketing as a whole and is especially relevant to salon marketing, spa marketing, cafe marketing, frozen yogurt marketing, bar marketing, pub marketing, nightclub marketing and hotel marketing.
It shouldn't come as a surprise that there's been a major shift in consumer behaviour with regards to marketing and mobile. Due to the low price and your ability to make decisions faster as a smaller business, you have the opportunity to be on the same level as the biggest companies when it comes to mobile marketing.
Here's the link to the full Big Hospitality Loyalty & Apps article:
http://www.bighospitality.co.uk/Business/Breaking-the-bind-Restaurants-replace-discount-dining-with-apps-and-loyalty-schemes
The article's focus is on restaurant marketing, but in our opinion, it applies to hospitality marketing as a whole and is especially relevant to salon marketing, spa marketing, cafe marketing, frozen yogurt marketing, bar marketing, pub marketing, nightclub marketing and hotel marketing.
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