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75 Billion App Downloads and Counting

6/8/2014

Apple recently announced at its WWDC that 75 billion iOS apps have been downloaded to date. There are now 1.2 million apps in the App Store. Just a year ago this figure was at 50 billion, representing a 50% increase.

How are you taking advantage of the mobile revolution? Have you had a discussion with a business app developer to understand how it could benefit your business?

Whether you like it or not, people are downloading apps at a rate of 2 billion per month. You don't need to understand why human behaviour has developed in this way, it's happening and your business needs to get involved ASAP. You are only delaying the inevitable by not getting your business app developed now. The longer you wait, the less impact your business app will have.

Speak to a business app developer today to learn more.

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Two Very Important Small Business iPhone App Tips

6/1/2013

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#1 BIGGEST TIP: SEND PUSH MESSAGES - at the very least when you have a big offer or news to share. Delivering the exact same message only via social media or email means it may get ignored or not even seen, since people learn to automatically skip certain communication channels that aren't new, especially when it comes to marketing!

You are a leader in your industry and we are pleased that you chose Loyalty Apps... having the ability to send push messages gives you a direct marketing channel that the majority of your competitors do not yet have access to or don't even know about! Aside from social media apps, chances are that yours is the only app on their mobile/tablet that they receive relevant push messages from, since most apps are aimed at a global audience. Also keep in mind that it's the only channel their friends cannot bombard with clutter. All businesses will be sending push messages in a few years' time, so the power of a push notification will decrease over time.

#2 VIRAL SOCIAL MEDIA APP CHECK-INS: If you have an offer to share, not only make sure they show your small business iPhone app to redeem it, but take it to the next level by informing them within the push message that to redeem the offer they MUST check-in / share your app (creates an auto-message & App Store / Google Play link) on their personal Facebook or Twitter wall, which can be easily verified as they will simply show you before paying.

Push Message example:
"30% OFF UNDERPERFORMING PRODUCT today 2-5pm. Just show us that you've Shared the app onto Facebook or Twitter to redeem this offer."

If just 10 customers check-in to redeem an offer on any given afternoon, each with 1000 friends/followers, the potential reach is 10,000...

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75 Billion App Downloads and Counting

Two Very Important Small Business iPhone App Tips

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