Push notifications with geo-fencing
Salons and spas use the location-based push messaging system to alert users of promotions and last-minute deals when they're nearby. If you're having a quiet day or have stylists with empty slots in their schedule, this is the most powerful and modern way to let people know.
The Call Button allows users to call you with one tap! So after browsing the Services, About, Team info sections they will be encouraged to call to book.
The Referral Button makes it very easy for customers to tell their friends, family and colleagues about you, via social media, email or SMS. Many salons and spas offer a referral incentive to increase the likelihood of this happening.
Look good in the look-good industry
It's all about the brand image and showing that you're on the ball. Although app revenues can be difficult to track in some ways, it could be compared to how important the sign outside your salon is and how that impacts revenues. Having your logo fixed on smartphone and tablet screens with your info and bookings available with one touch is an essential part of the marketing package in 2014.