Loyalty Apps for Small Businesses - loyalty-apps-blog

Salon Apps Florida

11/11/2014

Salons in Florida can take advantage of the mobile revolution by having their own iPhone, iPad & Android app for customers to use for offers, news, appointment bookings, loyalty rewards, price lists, social media feeds, selfies and much more.

A salon app is the most modern communication channel available, with the ability to log in to send push notification alerts at any time. Salons typically use this to share last minute availability specials (which can be sent to only those nearby at the time), promotions, news or style tips. To see an app that has been sending regular push messages since day 1, search Rocco Donna Salon (based in Miami, Florida) on the App Store or Google Play.

Make it as easy as possible for customers to book by integrating your current online booking solution. This is a simple process for us and it appears exactly as it does on the mobile internet browser.

For those salons interested in offering loyalty stamps, there are two options… QR Code or Secret Code. The former requires the customer to use your salon app to scan a QR Code you have at the front desk, while the latter requires a member of staff to type a code into the customer’s app on their phone.

Florida salon apps are an essential salon marketing tool, contact us today at 305-219-7868 to see a demo.

4 Ways to Increase Revenues with a Restaurant App

7/1/2014

Here's a few ways to make money with a restaurant app...

LOCATION-BASED PUSH NOTIFICATIONS

Restaurant apps use location-based push messages to share specials, news, events or last minute promotions with customers when they're nearby and hungry (*based on the time of day, not actual hunger level). This is the most powerful and modern way to communicate in 2014.

TABLE RESERVATIONS & DATA COLLECTION

Either by integrating your online booking web page or by creating a custom booking form to send requests into your email inbox. Registration or feedback forms could also be used to gather customer data to use for marketing.

RESTAURANT LOYALTY PROGRAMS

Reward loyal customers and give them an extra reason to return. Create restaurant loyalty programs that encourage customers to return more often and during your slow hours.

RESTAURANT APP FUNCTIONS

The Call Button enables users to call you with one tap. So after browsing your Menus, Gallery & About section they would be encouraged to call to book.

The Share Button makes it even easier for customers to show and tell their friends, family and co-workers about you; via social media, email or SMS.

Did you know? We've made over 150 apps for iPhone, iPad & Android... request your free restaurant app preview today.

You may also be interested in:

How to Promote a Restaurant App - 5 Ways

Location-Based Push Notifications

Restaurant Booking Apps - 3 Ways to Receive Table Reservations

How to Increase Revenue During Slow Hours

5 Ways to Increase Revenue with a Salon App

6/30/2014

Push notifications with geo-fencing

Salons and spas use the location-based push messaging system to alert users of promotions and last-minute deals when they're nearby. If you're having a quiet day or have stylists with empty slots in their schedule, this is the most powerful and modern way to let people know.

Appointment Bookings

Either by integrating your online booking web page (iSalon, Shortcuts, etc.) or by creating a custom booking form to send requests into your email inbox.

Salon Loyalty Programs

Reward loyal customers and ensure they never try any other salon. Create loyalty programs that encourage customers to return more often and try more services and products on offer.

App functions

The Call Button allows users to call you with one tap! So after browsing the Services, About, Team info sections they will be encouraged to call to book.

The Referral Button makes it very easy for customers to tell their friends, family and colleagues about you, via social media, email or SMS. Many salons and spas offer a referral incentive to increase the likelihood of this happening.

Look good in the look-good industry

It's all about the brand image and showing that you're on the ball. Although app revenues can be difficult to track in some ways, it could be compared to how important the sign outside your salon is and how that impacts revenues. Having your logo fixed on smartphone and tablet screens with your info and bookings available with one touch is an essential part of the marketing package in 2014.

Spa iPhone App - Why Loyalty Apps?

6/28/2014

Spa iPhone apps are becoming more popular than websites, thanks to the mobile revolution! If you don’t have a spa iPhone app available for people to use for offers, loyalty rewards, appointment bookings and all relevant info; then they’re likely to be using either your competitor’s app or a general spa app with unlimited options including a variety of eye-catching deals (Wahanda, Groupon, or Living Social apps).

How do spa iPhone apps by Loyalty Apps differ?
Facts:

better features - most spa iPhone apps don’t come with a location-based push messaging feature, or the ability to attach photos to those push notifications
a greater flexibility to customise each spa app - important for not having an identical template app!
friendly, small business level of attention, and we actually care… we haven’t raised funding and we don’t have sales people
almost always available via email or phone, evenings and weekends included
we see the bigger picture, we’re working on bigger and better services to offer spas in the not-so-distant future, we’re simply building a network using spa iPhone apps (nobody is getting rich making iPhone apps for spas) in order to build relationships by proving we have what it takes to deliver an excellent service

Opinions:

better design - check out a few of the spa apps we’ve made compared to those of other salon app companies: Avant Garde Salon & Spa, Anesis Spa, South Beach Body Waxing Co, Cucumba

We’d be more than happy to compare spa iPhone apps to give you a clearer understanding of the differences between spa app companies.

Contact us today to discuss an app for your spa - 020 3086 8170 or hello@loyalty-apps.com

You may also be interested in:
How to Increase Revenue with a Salon Loyalty App
Location-Based Push Messages for Salons
Salon Loyalty Programs
Salon Booking App - 4 Ways to Make Money
How to Promote a Salon App - 5 Ways
Why You Need a Salon Loyalty App

How to Promote a Restaurant App - 5 Ways

6/27/2014

a) Your existing print marketing will stand out more with the App Store and Google Play logos on them. Apps catch the eye, phone numbers and website url's do not. Over 150 billion apps have been downloaded to date - 75bn on the App Store, 80bn on Google Play

b) we'll create a promo poster for you (included in the price) - perhaps something like this one:

Promote your restaurant app via an email blast or on your website like this:

Convert social media followers into paying customers via your restaurant app, making it possible for you to then communicate with them directly as opposed to hoping your needle-in-a-haystack social media posts appear at the exact time your customers are looking at their newsfeed. Simply post your app links along with a call to action

Send an SMS to your existing database so they can simply tap the link to download your restaurant app

Promote your restaurant app in order to convert potential customers and impress your contacts, by telling them all about it. This is more remarkable than telling people that you have a website or social media account, or any other old channel used by every restaurant in the country. Differentiate your brand.

... and don't forget that customers can promote your restaurant app for you. Mobile sharing is just what people do nowadays

Restaurant Mobile Marketing

6/20/2014

Restaurant mobile marketing
People used to find restaurants using the Yellow Pages directory. Desktop computers changed human behaviour drastically, becoming the quickest and most effective way for restaurants to be found. Nowadays, customers use their smartphones and tablets to confirm their next restaurant visit, either by searching Google or by opening your restaurant app.

Are you available on their smartphone?
Restaurants are realising that they must make customer interaction easier by making space for their business on customers' phones. This is the latest must-have, following on from Facebook Pages and before that, websites. A restaurant app can ensure that your restaurant remains relevant in a world where customers have an endless array of options and marketing materials thrown at them.

How can restaurants benefit from location-based mobile marketing?
Restaurants can send push notifications to customers when they're nearby and probably hungry, by scheduling messages to be sent to their app users as they enter any given area on the map, using geo-fence technology. How is your restaurant marketing to customers when they're in the area?

Discuss your restaurant mobile marketing options with us today.

The Importance of a Customer Loyalty App

6/14/2014

New customers are five times more expensive to acquire versus additional business from existing customers...

Loyal customers provide a regular, lifetime revenue stream and are your free and most powerful sales force, as they share their positive experiences with friends and family. A customer loyalty app makes this process easier as they can more easily show people your brand on their phone, not to mention the Tell a Friend feature that makes it easy for customers to refer friends via Facebook, Twitter, email or SMS.

A customer loyalty app can play a small part in converting one-off customers into regulars while also preventing occasional customers from spending their money elsewhere, as they'll be aware that they won't earn that loyalty point on offer if they wander to a competitor.

Small businesses have an opportunity (that perhaps didn't exist in past generations) to compete with big retail chains by offering a customer loyalty app that is cost-effective for their business.

Talk to us today to learn about how a customer loyalty app could work for your small business.

75 Billion App Downloads and Counting

6/8/2014

Apple recently announced at its WWDC that 75 billion iOS apps have been downloaded to date. There are now 1.2 million apps in the App Store. Just a year ago this figure was at 50 billion, representing a 50% increase.

How are you taking advantage of the mobile revolution? Have you had a discussion with a business app developer to understand how it could benefit your business?

Whether you like it or not, people are downloading apps at a rate of 2 billion per month. You don't need to understand why human behaviour has developed in this way, it's happening and your business needs to get involved ASAP. You are only delaying the inevitable by not getting your business app developed now. The longer you wait, the less impact your business app will have.

Speak to a business app developer today to learn more.

How to increase revenue during slow hours & be more efficient with your marketing time - small business apps

5/7/2014

Many small businesses that we work with frequently send push messages with a focus on making more money during their slower hours or promoting less popular products (see app screenshots below) using a marketing channel that isn't yet saturated. Consumers haven't yet developed the habit of auto-ignoring relevant push notifications from local small business apps...

How much time and money do you waste?

Small businesses waste too much 'marketing time' interacting with fans on social media that have too much time on their hands (and less money in their pockets). This isn't 2008, does anyone even notice your social media posts? As for email marketing, most people ignore them without even noticing they're doing it and gmail now hides your hard work in the Promotions folder that probably never gets opened by busy people.

'Be everywhere' but prioritise your new small business app. The entire set-up process may only take up about an hour of your time, it then runs by and promotes itself. Sending messages takes one minute per week and can be scheduled for future delivery...

70% OFF - OCTOBER APP DEAL

10/14/2013

It's simply a matter of time until every business has an app, just like it was with websites and then with social media pages. This is why it's particularly important to choose an app company that has a greater flexibility to customise each app.

With a 100% client retention rate on a monthly cancel-anytime basis, since May 2012, we're confident that you'll wish to keep your app for at least 3 years. So here's the deal: pay a total of £495 to set up and cover your iPhone/iPad/Android app for 3 years. This is the equivalent of just £13.75 per month or £3.17 per week, which works out as a 70% saving on the usual monthly rate of £45. At the end of the 3-year period, you'll have the option to continue at £45 per month.

If you're open to the idea of customers actually noticing your communications (people haven't yet developed the habit of auto-ignoring push messages) whilst permanently having your logo/brand on peoples' smartphones & tablets... stop procrastinating and save £1,125 with this deal. This is only our second ever promotional offer, we might not do another.

CALL or EMAIL NOW to see a demo. +44(0)20 3086 8170 (9am-9pm)
hello@apps4firms.com

Explore some of our loyalty apps here: loyalty-apps.com/loyalty-apps